PREMIERE | Contemporary Creators: Ursula Haselböck
The interview with Ursula Haselböck culminates a series of interviews with specialists from the arts sector, a series produced by Arth Pixels as part of M.M.M.

Get to know the perspective of someone who has been successfully advancing the festival's mission to make music accessible everywhere and to everyone. Penetrating the countryside of Mecklenburg-Vorpommern, music here reaches remote corners away from the glitz of big cities. In unusual locations such as a castle, a small church, a barn or a factory, Festspiele Mecklenburg-Vorpommern stages dozens of concerts a year with the local community, thousands of guests from neighboring states and international stars.

Ursula Haselböck reveals what challenges she faces as Director of a festival that originates from the classical music tradition. How to seduce audiences, meet the expectations of seasoned music lovers and at the same time arouse curiosity in people who don't regularly attend concerts. Hear some reflections on how to develop audiences in places with a scattered population, without music schools and cultural centres. As usual, we will take a look behind the scenes of the festival and ask about the components of a successful management and how to balance a career with other aspects of life.