What is M.M.M.
Music.Multimedia.Management. is a 2-year interdisciplinary programme of professional development and international artistic event production, led by Szczecin Philharmonic Hall in partnership with TRAFO Center for Contemporary Art (Poland) and Fjord Cadenza Festival (Norway). The project is co-funded by the EEA Grants.

The programme encompasses six thematic areas (music education, artist management, team management, art curation, sound, light & multimedia) designed in the form of online courses with hand-picked experts from around the world, evolving into practical training and mentored internships in Poland and in Norway. The project aims to build capacity in the professional cultural sector, with a focus on planning, creation and production of artistic events specifically in the field of music and visual arts.

Selected participants will avail of an opportunity to use the acquired knowledge in practice through the organisation of artistic events in both countries – Poland and Norway – between 2021 and 2022.

The Philosophy behind the M.M.M. Project

Szczecin Philharmonic Hall is an institution committed to creating and presenting a wide range of cultural and educational activity. As such, Music.Multimedia.Management. project is rooted in the organisation's structure, taking into account the existing funding sources as well as its mission and strategy, which in turn have been informed by a wider historical, social and local context.

In view of the artistic path taken by the Philharmonic Orchestra and working towards its ongoing development and promotion, it is necessary to consider a number of factors that determine successful production and staging of attractive events which cater for the needs of today’s audiences. Keeping an orchestra and premiering concerts is only possible if the many aspects of the Philharmonic’s activity are managed effectively. The measure of the organisation’s efficacy and success is the synergy of all the diverse components that make up a unique artistic production. This philosophy is reflected in the modules planned.

It lies at the core of the project and is a common denominator for the modules covered in the programme. Building a community and its identity. Providing a shared meeting space for the exchange of opinions and experiences and reducing social alienation and its consequences.

Education understood as a permanent process which involves ongoing contact with the audience, from toddlers to seniors. Invitation to an active engagement, to acknowledge the impact of music and art in general on solving social problems, education in the fields of history, civil society, tolerance, diversity of cultures.

Introducing artistic personalities, promotion of the most compelling art and talents from all over the world. Skilful promotion and management in terms of artistic development of ensembles and soloists to ensure the highest level of performance thus increasing the organisation’s appeal.

Skilful management of an orchestra through the selection of musicians and artistic programmes, communication, teamwork and an individual approach to instrumentalists, taking into account their part in the entire ensemble; awareness of the musicians’ roles in relation to the audience – to guarantee sustainability and ongoing development of any musical institution.

The interdisciplinarity of arts is becoming more and more common and our audiences seek diverse aesthetic incentives that will allow them to actively participate in a cultural experience. It is a creative process based on a dialogue between artist-spectator, artist-listener in search of new forms of artistic expression, exploring current issues with new tools and technologies, approaching the world’s challenges through versatile means and methods.

Without sound quality – specifically in new media including streamings and recordings – contemporary art organisations stand little chance of entering into a broader public awareness. This is especially relevant in regard to the symphonic orchestras and a growing diversity of artistic projects balancing different genres. It is then crucial to reach the acoustic potential of a concert hall as well as the tones of individual instruments. This affects listeners directly and stands for an overall acoustic ecology.

Lighting design as a key element of a concert experience, next to the acoustic layer. Today our audiences expect nothing less than a full artistic immersion. A conscious lighting design as a result of creative teamwork, should be an integral part of the experience.

Only a comprehensive approach to artistic production understood as a combination of the above-mentioned components enables creative teams to develop continually, thereby ensuring a high quality and long-lasting presence in the field of cultural activity. Moreover, it must be noted that some shortcomings exist in this area, particularly in regards to mutual links and interdependencies across the various components. A better understanding and awareness of these processes may provide a strong impulse for the creation of new specialisations in the arts sector and professionalisation of the existing ones.

The key to understanding all the processes involved in the effective management of artistic activity is close collaboration between the qualified teams.